Vodafone to sponsor IPL telecast by Sony Entertainment
The broadcaster is looking to net Rs 170 crore from major sponsors.
Sony Entertainment Television has signed on telecom service provider Vodafone as the presenting sponsor for DLF Indian Premier League (IPL). Pepsi Co India, Hyundai and Nokia are also on board as associate sponsors.
The broadcaster plans to have two presenting sponsors and six associate sponsors. Sony is also looking to rope in one more presenting sponsor and three associate sponsors.
According to sources, Sony is in talks with ICICI, the UB Group (which owns the Bangalore team), Future Group, ITC, TVS and Hero Honda for sponsorships.
The two presenting sponsors will shell out around Rs 25-30 crore each for about 250 seconds of time per match and the six associate sponsors will each pay about Rs 20 crore for about 200-150 seconds of advertising time.
The sponsors will get mileage through interactive initiatives that will use between 1,500 to 1,600 seconds of a total 2,000 seconds of commercial time available in a three-hour match.
The remainder time will be sold as spot buys. Media buying executives estimate the 10-second slots will be sold at about Rs 2.5 lakh to Rs 3 lakh.
When contacted Rohit Gupta, president (network sales, licensing & telephony), Sony Entertainment Television (SET) India, declined to comment.
SET, along with sports marketing and management agency World Sports Group (WSG), won the IPL broadcast rights for $1.03 billion (about Rs 4,120 crore), which includes $108 million (nearly Rs 430 crore) for compulsory promotional spend for 10 years. Sony will cover the Indian sub-continent and WSG will explore the international market.
IPL, the Twenty20 tournament hosted by the BCCI, will begin on April 18. Eight city teams will play 59 matches over 44 days.
Sony Entertainment Television has signed on telecom service provider Vodafone as the presenting sponsor for DLF Indian Premier League (IPL). Pepsi Co India, Hyundai and Nokia are also on board as associate sponsors.
The broadcaster plans to have two presenting sponsors and six associate sponsors. Sony is also looking to rope in one more presenting sponsor and three associate sponsors.
According to sources, Sony is in talks with ICICI, the UB Group (which owns the Bangalore team), Future Group, ITC, TVS and Hero Honda for sponsorships.
The two presenting sponsors will shell out around Rs 25-30 crore each for about 250 seconds of time per match and the six associate sponsors will each pay about Rs 20 crore for about 200-150 seconds of advertising time.
The sponsors will get mileage through interactive initiatives that will use between 1,500 to 1,600 seconds of a total 2,000 seconds of commercial time available in a three-hour match.
The remainder time will be sold as spot buys. Media buying executives estimate the 10-second slots will be sold at about Rs 2.5 lakh to Rs 3 lakh.
When contacted Rohit Gupta, president (network sales, licensing & telephony), Sony Entertainment Television (SET) India, declined to comment.
SET, along with sports marketing and management agency World Sports Group (WSG), won the IPL broadcast rights for $1.03 billion (about Rs 4,120 crore), which includes $108 million (nearly Rs 430 crore) for compulsory promotional spend for 10 years. Sony will cover the Indian sub-continent and WSG will explore the international market.
IPL, the Twenty20 tournament hosted by the BCCI, will begin on April 18. Eight city teams will play 59 matches over 44 days.